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Party Planner and Event Promoter Becomes Powerhouse Business Consultant

Brandi Shelton Small business owners have a lot to learn, a lot of things to get up and running and a lot of responsibilities. Having a person to help guide them through the minefield of entrepreneurship is a great benefit. Brandi Shelton is just such a consultant. Shelton is the owner of Utilize Consulting Service and Management Group (UCSMG), which specializes in business management and career coaching. Shelton started UCSMG in 2002. Prior to that she worked as a Transportation Security Administration (TSA) agent. Shelton discovered that she was pregnant which caused her some physical issues that caused her to have to change to an office position in the Human Resources department for the TSA. The TSA has a very structured and regimented operation system and Shelton discovered that the new position wasn’t going to work for her. “You can’t be creative with the TSA. I need to be able to use my brain. Since this was shortly after 9-11, it was a very strict environment.” Shelton’s then boyfriend was starting an event management business and Shelton helped him with the organization of it. “I dealt with the contracts, the venues, the vendors… Whatever it was, I handled it.” Gif of kerry Washing to as Olivia Pope from the popular TV show "Scandal".  From AwesomelyLuvie.com Eventually, Shelton ventured out with her own business. She expanded her offerings to include business management, resume writing, staffing, branding, coaching and myriad of other service. The transition did not come without some small difficulties. “I’m a very laid back person so people didn’t take me seriously at first. People thought this was a hobby for me but that is because I love and enjoy what I do. It took me actually moving my business out of my home and into an office building for people to see that I was a serious business person and that, yes, I am charging money for what I do”. Shelton also threw a launch party signifying the official start of her brand. The video of the event can be seen on the UCSMG YouTube channel. Shelton invested about $8000 into the event. “I sent out 250 invitations and 175 guests showed up! I ended up getting three clients back-to-back as a result of the party.” Photo: Created by Sharon Moore Since Shelton started working out of the home, she knows the benefits of being an entrepreneur. “It is necessary. It allows you to grow. When you work for a company for 40 years, you lose yourself. You work all your life and retire, then what?” Shelton also says everyone has a gift. A person should be able to do what they love and get paid for it. Now, Shelton’s business has grown so much that she has split off two segments of her business. Create Life Events, (the event management business), and Staffing 4 U, (the human resource service), will be separate from the business services of UCSMG and will officially launch in January of 2015. Her ultimate goal is to grow her business(es) bigger. “I really want to get to the point where I can have a team of 25 people and pay them all $40-50 thousand a year. We’re growing and we’ll get there. I have a great team so far.” Shelton prides herself in being a benefit to people. She works to give clients the information that they need to succeed. Shelton advises business owners “Take a look at yourself. You have to be able to take constructive and professional criticism. Don’t assume that you have everything in order and that you can’t learn something new. Don’t get stuck. Do something. There is a lot of information out there to learn from. If I can give you the information you NEED, I am going to do that. If I don’t know it, I will pull out a book or a podcast and figure it out.” For more about Brandi Shelton and Utilize Consulting Service Management Group, follow their posts on Twitter, Facebook, Instagram and Google+. You can also use the hashtag #1start1move1triumph